Kim Mcdonnell is the creator of the global social movement, Project Thankful. She created Thankful to help people remember what they do have, rather than the constant focus on what we still need to do and what we think we still need. As the world becomes more and more focused on technology, Thankful utilises the internet to reach customers.

What is Project Thankful?

Thankful is a global social movement to remind everybody to recognise and celebrate the wonderful things that they do have in their lives, rather than focusing on the things they don’t have.

How did you come up with the idea?

In a world where we are constantly being reminded of horrible acts of violence and economic gloom and doom it is not always easy to remember that there is more good than bad. Thankful is designed to remind us to focus on the positives as opposed to the negatives.

What was your inspiration for Project Thankful?

The fact that I have three beautiful daughters and helping them to recognize and celebrate who they are rather than what they’re not. Social Media perpetuates the belief that perfection is essential to happiness, we all need to remind our children that none of us are prefect or lead perfect lives, and we don’t need to be to lead happy and successful lives.

So how can people become involved?

People are able to get involved with Thankful across our social media channels or by registering on our website and capturing Thankful moments.

What are you doing to make people aware of Project Thankful?

We are currently in the process of publishing a book, we have a Thankful tree that we take to events to raise awareness, we work with large corporations globally and internationally and we also work with local and global charities.

Where do you see the business in five years time?

I see Project Thankful as a global brand capable of changing lives through a global social enterprise.

What is Thankful giving back to the community?

We are a social enterprise committed to giving a percentage of our profits to help empower and create Thankful moments to those less fortunate.

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