Like all young boys growing up, James Richardson had a world of potential before him. And like all young boys, the building blocks for the future were in abundance.

For James, it all started with building websites. A curiosity that began with creating online sport fan sites and e-commerce stores has blossomed into something even bigger, as he is now the proud founder of Optimising, a successful online marketing company.

But it didn’t just happen overnight. James had the skills in web development, a bachelor’s degree in Business Administration and Marketing, and a strong love for sport and communication, but he still wasn’t sure what he wanted to do.

It wasn’t until he had almost travelled the whole world that he realized where he needed to be.

“I travelled for about a year… and then came back and had to work out what I was going to do,” He says.

“Travelling for a while you need to start thinking about what you need to do, and that helped me figure it out.”

For James he realised his skillset and saw a way he could use this to help other people.

“I saw the skills that I had… and I saw that there are a lot of businesses that didn’t have that skill set,” James says.

“That’s where I thought I could come in and implement some of the stuff I have learnt.”

His real motivation came from the fact that it was a dream for James to run his own business.

“I thought that I’d like to do my own thing”, he says.

“[And] Utilising the skills that I have, doing business in online marketing made sense.”

The online sphere appears to be the future, and it doesn’t seem to be a bad way for James or Optimising to be investing his time.

“It’s the first point of call when anyone is looking for any kind of product or service,” he says.

“They get online, search for something, and check out the first few results they find. As a business if you can’t be found there – then you will get left behind.”

That’s why at Optimising, James has ensured his business is there to provide a variety of online marketing strategies to help other businesses maximize their efficiency and operations within today’s ever growing online space.

“We work on a variety of projects. We can be putting together new websites, working on a new online marketing strategy to implement for a client. Some of the guys might be working on some Facebook Ad campaigns,” James says.

But the biggest achievement aside from helping other businesses grow, has been watching his own business develop and change.

“It started off with just myself… and now we’re up to twelve [staff],” James says.

“Coming from nothing to where we are right now, is quite significant.”

It has taken a lot of hard work and perseverance, but James has finally gotten his business at a place he wants it to be.

“Now we service one hundred clients a month,” he says.

According to James, building trust and respect amongst customers has always been the foundations of the business.

“For the first few years that was something we had to focus on.”

Now that Optimising has established its strong customer relationships, it has led way to even more exciting things, like a brand new office in Cremorne.

“It’s a nice space,” he says.

“It’s significantly bigger – we have the ability to grow, and space up to thirty people, and that puts us in a good place.”

With that, it is safe to say the future for Optimising looks promisingly bright.

“Over the next few years, we want to improve our products and the service that we provide,” James says.