Clifford Moss has quite frankly tried it all.

He has travelled back and forth across the globe, lived amongst other cultures, started many business projects and worked in an array of industries.

Now he has nestled his way into the Melbourne scene where he has become the enthusiastic founder of Good Business Matters.

Having successfully wrapped up its first time in the Small Business Festival with a sold out workshop, Good Business Matters has big plans for the future.

“We’ll definitely be rehashing the workshop for other clients and associations,” he says.

The business, co-founded by Simon Davies was inspired by a need they found within the industry for business sustainability and social responsibility support.

“I went to the small business festival last year as a bit of a Sherlock Holmes exercise,” he says.

“They only had one sustainability event [and] I realised there is a huge hole here, all of these business – hundreds of thousands of them in Australia, aren’t being serviced in this social responsibility space.”

Good Business Matters aims to illustrate that profitability and sustainability can go hand in hand, benefiting both society and businesses too.

“It used to be business is business and it’s all about making money and that’s the end of the story, but it’s not the end of the story, it’s the start of the story,” he says.

Any business can potentially turn a sustainability based action into one that melds both purpose and profit, such as a coffee house, he explains, that could be not only be recycling its coffee grounds but also re-selling them as a premium form of compost.

“[Businesses] don’t realise that they cannot only save money but potentially create revenue streams,” he says.

All of this is achievable with little cost to the business Cliff says.

“They think to do all of this they have to be like big businesses and employ and pay thousands of dollars for it, but the fact of the matter is they don’t.”

Cliff’s personal motivation for the business has also come from his very diverse and enlightening past.

He was born in France but spent most of his years growing up between there and London, before he graduated with a degree in Commercial Property.

Inspired by the film industry in south of France, Cliff worked his way up from being a film runner, to a production assistant and then a director.

This led him to a 12 month experience in New Zealand, where he worked on another new television show.

After moving on from the film and television industry, Cliff and his then business partner decided to launch their own marketing agency.

However after a lengthy career of doing that, Cliff decided again that it was time for something new.

“It became a bit soulless, there was no real reason for doing it other than helping people sell more,” he says.

So he packed his bags and decided to go to South Africa where he would help establish a charity based organisation called Help 2 Read, which is still running today.

The organisation is based around providing primary school children with fun books and games to help improve their literacy skills.

It was only when he was looking for a cost effective way to obtain supplies for the organisation and after crossing paths with a mother who was moving her family to Australia that a light bulb moment went off in Cliff’s mind.

“I realised, we don’t need to go and buy more books, we just need to access them, they are in peoples’ cupboards, I’ve got to go and talk to the removals companies,” he says.

“If I can engage them in the idea of being responsible, then we will get books and games, the business will look good… and the customer will be happy because they will be moving less stuff abroad.”

“That’s what got me hooked on social responsibility,” he says.

Cliff has also been involved in two other substantial projects including his late venture Manifest and a popular school music program called Rock the Schools, which has worked with well-known bands like Van She, Oh Mercy, The Cassette Kids and Operator Please.

Cliff returned to London to work in property again, before finally making his way back to Australia and launching Good Business Matters.

“[Originally] Good Business Matters was going to be a book,” he says.

“[But] we could tell that it wasn’t going to work just with a book.”

They are still intending to publish the book which will include easy and sustainable business strategies by mid next year.

However it won’t stop there for Cliff and Simon as they have found their workshops to be such a hit.

Business appears to be looking very good for Cliff, though there is now another equally important role for him within his life.

“I have a new baby, he is ten weeks old and that’s a huge, exciting experience – I really want to be the bedrock for that,” he says.

“I’ve got two focuses: the family and the business.”