Over the last 129 years the finest place to shop in Melbourne has undoubtedly been the store opened by Willie and Harley George in 1880, the year Ned Kelly died: Georges on Collins.

Georges on Collins was designed to be the finest place to shop in the wealthiest city in the world (as Melbourne was at the time due to the gold rush). What the George brothers created was a Melbourne institution that was always a must for shopping for Melbourne’s style conscious consumers.

A city’s institutions are its lifeblood, its soul. For that reason Georges on Collins has been re-opened with its original logo circa 1900. With a commitment to emerging and established designer talent and the best in service and entertainment businesses, is an important Melbourne destination once again.